IWC One brand, Stronger Together
“Prior to the lockdown, IWC & Tektower embarked on a brand refresh and repositioning exercise in line with our new future vision. As a business we continuously review our efficiencies and supply chain management in an effort to provide you with value… sometimes this means going back to basics and remembering why we got into this business in the first place.” So, after much introspection, we came to the conclusion that a consolidation of the IWC and Tektower brands would be the best solution to ensure that we communicate as one brand, to all stakeholders. The consolidation of the Tektower product range into the IWC stable reinforces our unique position as a one-stop shop, offering a comprehensive range of cooling solutions from small package cooling towers to large field erected towers.” explains Roger Rusch, Managing Director of Industrial Water Cooling (IWC).
“Tektower remains as a registered company but will now be trading as IWC Industrial going forward. All contracts and vendor listings will thus remain in place with the registered company, Tektower (Pty) Ltd, however all correspondence will be sent out under the trading name, IWC Industrial.” explains Rusch.
“Why the change? Well, we that believe our partnerships with our staff and clients are the key to business success, this is even more apparent now in light of the COVID-19 crisis. We have listened. So by communicating as one, we can be stronger together, as one.” adds Rusch. “Let’s create the new normal together”.