About Industrial
Water Cooling
IWC is a specialist EPC with a focus on cooling towers and cooling systems. We provide a range of industrial water cooling solutions to all types of industries.
Some of the markets in which we operate are:
- Mining and metals extraction
- Power Generation
- Petrochemical
- Steel and Aluminium
- Sugar and Ethanol
- Fertilizers
IWC is a proud member of the Cooling Technology Institute (CTI).
Our team of engineers specialise in water cooling and consequently we offer unparalleled advice and service to both users and operators of cooling towers and cooling systems. Our expertise ranges from small package towers for light industry to large field erected mechanical and natural draught cooling towers.
In line with our vision of becoming the leading thermal solutions specialist and EPC partner, IWC has successfully globalised its operations in key markets with key acquisitions and organic growth.
Industrial Water Cooling Australasia PTY LTD was established in 2016, and is based in Perth, Western Australia, from where they service both owners and operators of cooling towers and cooling systems. From design through to commissioning, maintenance & refurbishment of both large, induced draught and natural draught cooling towers.
Our Story
- 1986 - 1997
- 1997 - 2012
- 2012 - 2014
- 2014 - 2020
1986 - 1997
The beginning
Industrial Water Cooling is founded in 1986 with aspirations of providing unparalleled engineering solutions to industry. As the company grows, so does the brand and in 1994 the brand undergoes its first brand refresh. The inclusion of the Cooling Tower as an icon in the logo, becomes the first visual representation of the what the company offers.
Concurrently in 1994, the Sulzer Group unbundles and Tektower is registered as a brand. The company however still trades as Sulzer.
1997 - 2012
Creating Simplicity
In 1997, Industrial Water Cooling refreshes the brand again and this time, the change is in the form of a new 2D logo. The name is also shortened using the acronym to IWC and a descriptor line is added… Industrial Water Cooling.
2007 sees the discontinuation of the The Sulzer brand, and cooling towers are now sold under the new Tektower brand.
2012 - 2014
The Confluence
In 2012, IWC rebrands to a simpler, more iconic logo symbol, excluding the descriptor name, Industrial Water Cooling. The reason for the simplification is that the brand has become synonymous with Cooling Towers within the South Africa market and is well intrenched in the minds of the customer.
Fast forward to 2014, IWC acquires the Tektower business and refreshes the Tektower brand in line with the IWC master brand. The Tektower logo now includes the IWC endorsement line and uses the IWC brand colours.
2014 - 2020
One Brand Approach
In 2020, IWC adopts the One Brand strategy approach and Tektower products are incorporated into the IWC brand. The new IWC brand now communicates as one, looking into the future to dominate the entire EPC and package cooling tower market.
Our Vision
Our vision is to expand our position as South Africa’s leading thermal solutions specialist and EPC partner, into Africa and global markets.
We will achieve this through collaboration and partnerships with our customers and employees.
Tenacious
We are determined to deliver
By persevering and remaining steadfast, we can deliver something that exceeds all expectations.
Collaborative
Together we can make a difference
Through trust and collaboration, we can create something that we can all be proud of.
Consistent
Excellent delivery, every time
By being consistent and attentive to the detail, we can deliver on quality, each and every time.
Caring
Mindful actions, with heart
Through considerate behaviour and compassion, we support and guide our colleagues and community, where ever we can.
Resilient
We always come out on top
Through persistent efforts and adaptability to ever changing conditions, we are able to improve and innovate to remain the industry leader.
Our Team
With a shared philosophy of customer service and quality delivery, the IWC team strive to always provide exceptional, world-class service. Together, we bring over 100 years of experience in thermal engineering solutions.
Managing Director
Managing Director
Roger Rusch has been in the business of designing and building cooling towers for IWC for more than 25 years. As IWC’s Managing Director, he relies on his experience which ranges from project engineering and management, to development of proposals for cooling towers and complete cooling systems to commissioning, performance testing and troubleshooting of existing equipment.
Steve Barry is a seasoned business leader with extensive experience in the mining supplies industry.
Steve joined IWC Australasia in 2016 and has helped to grow the company into a major player in the thermal solutions industry. With 18 years of dedicated service in the industry, Steve has developed a deep understanding of the sector and established himself as a respected figure within the community.
Steve serves as a business unit manager, responsible for overseeing a range of critical operations.
Throughout his career, Steve has remained committed to delivering excellence and providing his clients with the highest quality products and services.
Dirk is a seasoned professional in the FRP (Fiberglass Reinforced Plastic) and cooling tower industry, with a career spanning over two decades. He is a low-key individual who has made significant contributions to the administration of various companies.
Born and raised in the Western Australia, Dirk studied Business Administration at the University of Western Australia.
Dirk’s expertise lies in the administration of FRP and cooling tower projects. He is a detail-oriented individual with a keen eye for identifying potential issues and finding effective solutions.
Today, Dirk continues to work in the FRP and cooling tower industry, sharing his expertise and knowledge with younger professionals.